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OUR MISSION
Our mission is simple yet ambitious: to inspire dog owners to explore more, adventure boldly, and create unforgettable moments with their four-legged companions.
We are committed to:
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Quality – Ensuring every product meets the highest standards of durability and aesthetics.
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Sustainability – Choosing eco-friendly materials and ethical production methods.
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Community – Building a network of passionate dog lovers who share our values.
Our products aren’t just accessories - they are essentials for those who see their dogs as family and their adventures as a way of life. By prioritizing innovation, responsible craftsmanship, and timeless design, we aim to redefine the pet lifestyle industry.
As we grow beyond our roots in Croatia and expand into the European market, we remain dedicated to authenticity, quality, and the unbreakable bond between humans and their dogs.
Because the best journeys are the ones taken together.
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COMMUNITY
Building a strong, like-minded community of dog owners is at the heart of Shelby & Co.
We believe that the connection between humans and their dogs is something truly special, and we love bringing people together who share that passion.
That’s why we launched MEET OUR COMMUNITY - a space where every week, we introduce you to another inspiring member of the Shelby & Co. family and their four-legged companion.
Their stories showcase real moments, real adventures, and the unique bond we all cherish.
SUSTAINABILITY
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High-quality, eco-friendly materials – We use only durable, premium materials that are safe for dogs and kind to the planet. Whenever possible, we source fabrics and components from Croatia or neighboring countries, ensuring top-tier quality while supporting the local economy.
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Slow Fashion & made-to-order production – We don’t mass-produce or keep excess stock. Every product is made only after you place an order, reducing waste and ensuring a thoughtfully crafted piece designed to last for years, not seasons.
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Ethical & responsible craftsmanship – Sustainability is not just a trend for us - it’s a responsibility. From responsible sourcing to mindful production, we are committed to minimizing our environmental impact while delivering the best for you and your dog.